The Cell Vive brings a fresh 10CELL design language to an amazing price point. The tooling features a beautiful, integrated 10CELL piece in the heel for comfort and stability through a supportive, cell-like structure. Sculpted, full length EVA provides long lasting comfort while rubber in the outsole provides traction. The upper features a bold collar silhouette and construction, with alternative collar heights and a gore piece for fit and ease of entry. Valuable overlays and a large PUMA branding provide extreme shelf appeal and brand awareness.